October 18, 2018
Latin America

SALES LEADS LATAM: McDonalds, CMPC, Chango…

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

For prior Sales Leads LatAm editions, click here.

  • McDonalds

OMD and Starcom are the two agencies chosen in the McDonalds global media review to split the fast food chain Latin America media account. Latin America is one of the three McDonalds markets where the global review has concluded.The review was conducted by Ebiquity.

Media agency Initiative, part of the IPG Mediabrands network, will be in charge of paper company CMPC (Compañía Manufacturera de Papeles y Cartones) media account for Latin America. The agency will handle media planning, buying and strategy for all CMPC brands including MPC Tissue, La Papelera de Plata, Productos Tissue del Perú, Industria Papelera Uruguaya, Melhoramentos CMPC, Absormex CMPC Tissue, Drypers Andina and Productos Tissue del Ecuador, in markets like Argentina, Chile, Peru, Uruguay, Brazil, Mexico, Colombia and Ecuador.

Agency Mídios has been appointed media AOR for Tabacal Agroindustria´s sugar brand Chango. The agency will be in charge of developing the brand´s communication strategy and media planning .Midios is already implementing a media strategy for the launch of the "Azúcar Chango Bajas Calorías" campaign. The campaign includes TV (both open and cable), outdoor and digital pieces.

2018 NETWORKING SOLUTIONS. To find out about Portada's new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

  • Hotelbeds Group

Hotelbeds Group has announced the recent launch of its latest strategic sales initiative to boost sales for hotels in the Americas market until September.As part of Hotelbeds Groups commitment to boosting growth for its hotel partners and travel intermediary clients, the LATAM Origins program promotes top destinations in the Americas market via unique and discounted accommodation offerings in each of the chosen destinations.Each week 15 destinations will become part of LATAM Origins for one week only, with clients informed in advance about the destinations and the specific offers available in order to prepare. The exclusive deals are sourced via the Groups 230 strong dedicated sourcing and sales teams in Latin America. The deals are available to all Hotelbeds Groups Wholesale customers globally. This outstanding campaign focuses on offering aggressive discounts, to one destination each week, of up to 40% for the booking window period.

2018 NETWORKING SOLUTIONS. To find out about Portada's new networking solutions targeting the decision makers of the above campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

Celeste Martorana @celesmartorana

Celeste joined Portadas team in 2014. Since then, she has been working as an editor for Portadas English-language website and compiling information for Portadas Databases.

Original Article

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